It’s important in any session with a celebrity or personality to be ready for them to give nothing or everything. Of the two I will more likely get “nothing” from the sitter, so being ready with a great visual location or intriguing lighting is always smart. But perhaps more crucial is having a plan when the subject is unexpectedly up for most anything – this is when the career-making photographs are made.
When I asked music business legend Bob Sillerman to lie on a shelf in his Manhattan offices he drew me near and said in a whisper, “Do you think that I’m f–king crazy?” “Yes,” I said. “You’re right,” he replied, and then jumped up on the shelf.
Billboard’s creative team of Photo Editor Amelia Halverson and Creative Director Andrew Horton guided me through a fun and clever cover scenario with a globe made from a disco ball (the story is about Sillerman’s ambition to dominate the electronic dance music world), and then gave me the flexibility to follow my instincts for the inside shots. A perfect shooting situation? Yes!